AI Image Tools
Amazon and Shopify take different positions on AI-generated model imagery. What each platform allows, the labelling rules, and the resolution minimums that apply.
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You can use AI-generated model photos on both Amazon and Shopify, but Amazon requires them to be labelled and prohibits using them as the main product image. Shopify has no equivalent restriction. That difference should shape which images you generate and where you use them.
Amazon requires product images to be at least 1600px on the longest side and recommends 2000px. AI-generated images must be labelled as such, and they cannot serve as the main product image. In practice that means your main image still needs to be a real photograph of the actual product, with AI-generated on-model shots used in the supporting image slots.
This rule is why the output resolution of a try-on tool matters more than it appears. Tools with a 1K output ceiling do not clear the 1600px minimum without external upscaling, and upscaling a generated image introduces its own artifacts.
Shopify supports images up to 5000x5000 and recommends 2048x2048. There is no platform-level restriction on AI-generated imagery and no labelling requirement. Your own consumer-protection obligations still apply: an image that materially misrepresents fit or colour creates a returns problem regardless of what the platform permits.
Apparel carries roughly a 26 percent return rate and accounts for around 56 percent of ecommerce returns. The NRF put total US returns at $890 billion in 2024. Imagery that flatters a garment beyond what the shopper receives moves that number the wrong way. Zalando reported a 40 percent decrease in returns in its Levi's virtual try-on pilot, and that result came from imagery that helped shoppers judge fit accurately, not from imagery that simply looked better.
Yes, in supporting image slots, provided they are labelled as AI-generated. They cannot be used as the main product image, which must show the actual product.
Amazon requires a 1600px minimum and recommends 2000px. Shopify recommends 2048x2048 and supports up to 5000x5000.
It depends entirely on the tool's terms. Some publish explicit commercial-rights language covering marketplace publication; others are vague. Check before you build a catalog on a tool, which is why licence clarity is one of our five published sub-scores.
Who wrote this
A Los Angeles based team of ecommerce production people, retouchers and reviewers. We run every AI try-on tool through the same 12-garment control set and publish the raw numbers.
Every AI tool mentioned on this site is tested on our own paid accounts against a fixed 12-garment control set, and scored on five published dimensions before any ranking is written. Read the full methodology or email hello@removeclothing.com with a correction.
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